April 17, 2007

Business Coaching Success in Miami Florida
Posted by Dave Lorenzo - Business Coach


If you want to improve the profitability of your business you need to read this next post.

During the past year I piloted my entrepreneur coaching system and the results have been phenomenal.

My team and I coached 20 small businesses and independent professionals. These businesses each had less than $1 million in annual revenue and less than 100 employees. Most of the business owners were in the process of deciding if they wanted to stay in business or go out and look for jobs. Some of them were overwhelmed by the complexity that had engulfed their lives.

We worked with these fantastic people for the past nine to twelve months. We coached them on Strategic Planning, Sales, Marketing and basic Organizational Skills.

Ninety percent of our coaching was done over the phone. We had weekly sales and marketing teleseminars, monthly on-on-one sessions (again via phone) and quarterly workshops with a mastermind group in Miami, Florida. (Yes, everyone loved to come to Miami four times last year – but the focus of our sessions was on their business – although some of our clients brought their families and made a vacation out of it.)

What were the results?

All the businesses grew their revenue by 50% or more. Six of the businesses are on track to produce revenue over $1 million in 2007. But the most amazing part – every single business doubled their profit during the year we worked with them.

You read that correctly. All 20 businesses doubled their profit!

What are the secrets to this amazing success? They stick to the F.A.C.T.S.

Focus – Coaching forces business owners to prioritize their activities. They learn to look for a return on the investment of their time from everything they do. If it is not a “high value” activity, they don’t do it. Period. Some activities can be delegated. Many activities are unnecessary yet business owners do them because “that’s the way they’ve always done it”. We help them sort and prioritize how they spend their time.

Accountability – Our coaches do not let business owners off the hook. If the client sets a goal, the coach keeps forcing the business owner to take action toward that goal. Sometimes the work is tough but the results speak for themselves.

Confidence – The business owners build more and more confidence each time they see results. Coaching helps them learn to celebrate all the small victories that will eventually lead to larger victories. Confidence is responsible for a good portion of the success each of our successful entrepreneurs enjoy.

Tactics – Many business owners only know one way to do things. For example: Several of our clients focused solely on advertising as a way to bring in new customers. This is expensive and often ineffective. We work with our clients to develop at least seven different ways to acquire a new customer. This helps to diversify how they fill their client pipeline. Using this philosophy, if something doesn’t work they stop doing it.

Strategy – Everything our clients do is guided by a strategic plan that fits with their personal mission and leads to achieving their goals. They run their businesses in alignment with the way they live their lives. Our first task in working with a client is to remove the barriers that prevent them from achieving success. Normally these barriers consist of their own limiting beliefs. Creating a strategic plan that not only addresses their business goals but does so in a way that helps them align with their personal values and mission is our first priority.

Congratulations to all 20 of our business coaching success stories. As we expand our coaching practice we look forward to many many more of these phenomenal success stories in Miami, Florida.