Power of Personas
A Note to Readers
"Know Your Customer" is the mantra of any good marketer. But then it gets trickier… what, exactly, must you know about your customer? What's crucial to recognize? What's the best way to develop a profile or persona of a customer? And wait a sec… what is is a persona, anyway?
A persona is essentially a representative customer profile, which distills a key demographic target. It puts a "real face" on a market and, from a business perspective, gets everyone in your company on the same page.
We've been preaching about the Power of Personas for a few years now. But the concept has been gaining more and more traction of late, particularly because some high-profile companies like Microsoft, Amazon and Yahoo! use them. But a surprising number of small companies do, too, because these abstract representations of customers can be a powerful device to help companies build better user experiences into their products, services and promotions.
This Wednesday and Thursday, we are holding two back-to-back virtual seminars on creating and running successful persona programs at your company. Tamara Adlin will offer both big- and small-company examples on the whys and hows personas. As Managing Editor Val Frazee wrote, Tamara "will show you which marketing objectives personas support, and she will help you identify whether a personas program would be a good fit for your marketing strategy."
I'm personally excited about this series, because in my mind, personas are one of the most powerful but misunderstood tools you can store in your marketing toolshed. So check out Tamara's seminar series here and here.
See you there!
Until next week,
Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
"Know Your Customer" is the mantra of any good marketer. But then it gets trickier… what, exactly, must you know about your customer? What's crucial to recognize? What's the best way to develop a profile or persona of a customer? And wait a sec… what is is a persona, anyway?
A persona is essentially a representative customer profile, which distills a key demographic target. It puts a "real face" on a market and, from a business perspective, gets everyone in your company on the same page.
We've been preaching about the Power of Personas for a few years now. But the concept has been gaining more and more traction of late, particularly because some high-profile companies like Microsoft, Amazon and Yahoo! use them. But a surprising number of small companies do, too, because these abstract representations of customers can be a powerful device to help companies build better user experiences into their products, services and promotions.
This Wednesday and Thursday, we are holding two back-to-back virtual seminars on creating and running successful persona programs at your company. Tamara Adlin will offer both big- and small-company examples on the whys and hows personas. As Managing Editor Val Frazee wrote, Tamara "will show you which marketing objectives personas support, and she will help you identify whether a personas program would be a good fit for your marketing strategy."
I'm personally excited about this series, because in my mind, personas are one of the most powerful but misunderstood tools you can store in your marketing toolshed. So check out Tamara's seminar series here and here.
See you there!
Until next week,
Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
posted by AcrosticGuy at 5:51 PM
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