Sunday, May 21, 2006

A PEERLESS “BRAND INSIDE”:
THE NEW BASIS FOR A NECESSARY VALUE-ADDED REVOLUTION
Tom Peters/11.08.2004


The New Enterprise Value-Added Equation/Mark2005

(1) 100% “WOW PROJECTS” (New Org “DNA”/“The Work”)

+

(2) Incredible “TALENT” Transformed into

(3) Entrepreneurial “BRAND YOUs” and

(4) Launched on Awesome “QUESTS”

=

(5) Internal “Rockin’ PSFs” (Staff Depts. Morphed into Wildly Innovative Professional Service Firms) …

(6) Which Coalesce to Transform the FEVP/Fundamental Enterprise Value Proposition from “Superior Products & Services” to “ENCOMPASSING SOLUTIONS” & “GAME-CHANGING CLIENT SUCCESS”

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